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How can you upskill your in-person event management experience?


You know your way around an in-person event with your eyes shut - get comfortable doing the same with a virtual event. The content-led approach that makes virtual events successful requires a systematic process of planning. Through this course, you’ll create your Virtual Event Planning Arch including:

  • Virtual and hybrid event consultation procedures
  • Content-led planning, including your critical task list
  • Speaker onboarding flow
  • Content design and attendee activation and engagement


One of the most overwhelming aspects of creating a virtual event is the sheer volume of choice when it comes to the tools you can use. Through this course, you’ll learn how to choose the best tools to promote your event, deliver your content, and maximize engagement by:

  • Getting comfortable with tool and platform comparison and selection
  • Developing your own testing methodology
  • Gaining confidence with setting up and troubleshooting integrations and configurations
  • Identifying key resources for support


From your sponsors to exhibitors, your speakers to affiliates, confidently create engaging experiences that provide value and impact by:

  • Designing delightful and engaging attendee experiences and agendas
  • Creating your SOPs for speaker management in a virtual environment
  • Leveraging warm networks with affiliate programs
  • Utilizing virtual platforms for sponsorship opportunities

Post Event Strategies

Move beyond one-off, one-time events that miss out on opportunities to create communities, foster ongoing relationships, and maximize ongoing revenue streams through:

  • Optimizing for replays and on-demand
  • Strategizing to deliver your content to new segments
  • Leverage your virtual platforms to create ongoing engaged communities